Skip to main content


it’s a universal truth that when you look good, you feel good and when you feel good, you do good. iconic beauty is more than a lifestyle brand, it is a state of mind, founded with the spirit of elevating you to be your best self. iconic beauty products were created to make you feel like there’s nothing stopping you from conquering your wildest dreams. formulated with ingredients designed to help you unlock your magic within, iconic beauty is you at your best, inside and out. learn more here.

bryiana is the founder, president and she-eo of iconic beauty a lifestyle brand with a vision to empower and inspire people by providing guiding visionary content and clean uplifting products. she prides herself in being a wife, mom, best friend, mentor, model, and undiscovered disney princess. get to know the beauty behind the brand, click here for bryiana dyrdek’s full story on chasing her biggest wildest dreams.

look good. feel good. do good. is our brand philosophy. we believe you become an unstoppable force when you bring together all three pillars. iconic beauty creates products that help you be your best self. it is a universal truth that when you look good, you feel good and when you feel good, you do good.

hey beauty! we have several ways we can connect. you can go to our contact page or email our iconic service squad at

all iconic beauty products are currently sold online at and

we do not offer individual samples at this time. however, we do offer a 7 day supply that allows you to try the product for a week before committing to a daily routine. have an event, reach out to our iconic service squad at with the event details and we’d be happy to take a look.

let's get that fixed! first, please ensure you have an account set up. if you do, simply go to and click on “forgot your password” this will prompt the process to reset or retrieve your password for you

our loyalty program is coming very very soon. sign up for our emails to be the first to learn more.


meriam webster tells us that a nootropic is, “a substance that enhances cognition and memory and facilitates learning” but we like to say they are a brain-loving boost that promote increased cognitive functions for a clearer, healthier, and happier mind

biotin is the vitamin for healthy hair, skin and nails. it helps us look good through supporting the body's metabolism, and triggering growth and strength for our hair, skin, and nails

the secret ingredient has 140 mg of natural caffeine, derived from green tea, giving you a boost of energy so you can start your day without coffee, avoid an afternoon crash, get through that weekend soccer game or 5:00 conference call, whatever you need a little extra umph for, we’ve got you covered

treat yourself! the secret ingredient can be enjoyed multiple times throughout the day. since everyone is different, we do recommend you consult with your doctor on how much caffeine is best for you

you can find the nutritional breakdown on the pouch and on our product pages

all day every day! treat yourself to a caffeinated version of the secret ingredient to kick off your morning, enjoy one in the afternoon to beat the “crash” or skip the happy hour cocktail and mix up our decaf version at the end of the day. we’ve got options to support you where you need support

we recommend our decaf version for women during pregnancy & while nursing. because everyone is unique, we recommend reviewing the product with your doctor first to ensure it is the right ying to your existing supplement yang. this product has not been studied in women who are pregnant or breastfeeding

the secret ingredient uses sucralose, a healthy sugar alternative.


we think so! clean can mean a lot in beauty today. our hair care products are free of sulfates, phthalates, and parabens. they aren’t all vegan, but some are, look for the bunny on the product page to know the difference. and while many customers have enjoyed our products while pregnant or nursing, and used them on their children, if you are concerned we recommend contacting your doctor for their professional opinion on usage

yes! there’s nothing iconic about testing on animals


we're sorry to hear that. mercury must be retrograding again. we want to help get your order placed asap so here are a few things to try:

  1. new browser, who dis? try closing your browser & starting fresh. 
  2. purchasing through an incognito window. 
  3. still having trouble? email us at

everybody loves a good deal, right? as a quick reminder, some promotions may have limiting parameters, be sure to read the fine print before using a promotional code for a purchase. discount codes are not valid on previous orders, gift cards, subscriptions, or promotional items. other restrictions may apply. please email if you're still having trouble. it’s helpful to include what’s in your shopping cart in your message so that we can provide you with the most accurate information in their reply

unfortunately, we cannot make changes to orders after they are placed, including editing the contents of an order, changing the shipping address, or canceling it entirely. please confirm all details, including shipping information & the contents of your order before completing it. if you need help managing future subscription orders please log into your account and click on the “subscriptions” button to make changes accordingly

we accept all major credit cards, afterpay, google pay and iconic beauty gift cards. google pay & afterpay will default to shipping to the address associated with that account, so be sure to double-check your details before placing the order

while we hope that everyone falls in love with their iconic beauty purchase, we understand if you aren’t fully satisfied with something. click here to learn more about our return policy. we do not offer exchanges at this time.


we’re so sorry to hear about this delay. often carriers mark shipments delivered before they have been physically delivered, we also have found them likely to deliver packages to incorrect addresses, placing them behind plants or items on your front porch, or in a communal mail area where they can accidentally be picked up by a neighbor. we recommend first asking around to see if anyone might accidentally have your package. if it still cannot be located, and it has been more than 2 business days since you received the delivered email, please get in touch with our team at and we’ll be sure to make things right

having trouble following your order’s journey? no worries, beauty! in rare instances packages get held or mishandled while changing hubs causing your tracking information to not be current. we recommend waiting 2-3 business days for this to work itself out, if that time has passed and you are still not seeing any progress please get in touch with us at and we’ll be sure to help you out

unfortunately, we do not. but we hope to change that soon. please sign up for our emails by completing the form on our homepage to stay in the loop on the important details here

we currently ship to u.s. addresses within the contiguous u.s. only. if you place an order to a po box/apo/fpo we are only able to offer ground shipping at this time. thank you for your patience and understanding