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the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

the secret ingredient is out! subscribe & save 10% on monthly subscriptions

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Meet our New Secret Obsession

it’s a universal truth that when you look good, you feel good & when you feel good, you do good. the secret ingredient™ is the key to achieving all three.

the secret ingredient

30 day supply

the secret Ingredient is more than a beauty elixir..

$98 - 30 ct

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the secret ingredient decaf

30 day supply

formulated with ingredients to elevate your best self..

$98 - 30 ct

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you have enough to think about beauty! make life easier and sign up for a subscription to make sure you have your favorite beauty elixir any time you need it.


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meet the beauty behind the brand

bryiana founded iconic beauty in 2014, and through all the glow-ups, the mission and intention behind the brand has always remained the same...

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on the blog

this fall we are returning to the roots of our dreams, reigniting our passions and falling back in love with life's enchanting moments!

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as seen on

access hollywood

did you see us on access hollywood? checkout our barbie approved drinkable beauty elixir.

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