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The Founder

It's a universal truth that when you look good, you can feel good and when you feel good, you can do great things. 

Bryiana Dyrdek, a wife, mom, best friend, mentor, model, and founder of Iconic Beauty, knows this all too well. Growing up amid poverty and extreme bullying, Bryiana was diagnosed with a life-threatening, rare blood disease at the age of ten. With the help of the Make-A-Wish Foundation, Bryiana was granted an opportunity to swim with the dolphins in Hawaii, which set her on a path to a life with no limits.

In 2013, Bryiana moved to Los Angeles with a dream of becoming a model. With sheer determination and focus, she became an internationally published model, but still felt a sense of emptiness.

This prompted her to create Iconic Beauty in 2014, which serves as a sisterhood to empower, uplift, and inspire women. In Iconic Beauty, members learn to Look Good, Feel Good, and Do Good in their communities. The Iconic Beauty story is full of ups and downs, but Bryiana wouldn't trade it for the world.

Now, Iconic Beauty is more than a once-per-year event. It is an ever-evolving place for women of all walks of life to come together and lock arms with one another as we chase after our biggest, wildest dreams! Bryiana invites you to take a journey to self-empowerment with her. Nothing is beyond your reach. And those dreams? They don’t have to remain only that. Let’s make them real. Together!


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