✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
✨ 10% of april sales support the autistic women and nonbinary network ✨
the secret ingredient decaf
decaffeinated nootropic boosted beauty elixir
+ 200mg of l-theanine
it’s a universal truth that when you look good, you feel good and when you feel good, you do good. the secret ingredient™ is the key to achieving all three. formulated with ingredients designed to elevate your best self, this daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.
what we stand for
founded with the spirit of elevating your best self, iconic beauty was established to help you look good, feel good, and do good, so you can be an icon that inspires and supports others to be the brightest versions of themselves, too.
how to use
mix 1 packet into 12 - 16 oz of water, treat yourself. recommended for daily use.
ingredients
natural flavors, maltodextrin, citric acid, edible glitter (mica-based pearlescent, dextrose, red 3, red 40, blue 1, 2), l-theanine, ascorbic acid (vitamin c), hyaluronic acid, sucralose, beet juice powder, silica dioxide, sodium (sodium chloride), vitamin d3 (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin a (1% beta-carotene), biotin
(1% active), thiamine hcl (thiamine dydrochloride) b1
GOOD TO KNOW
low calorie
sugar free
fat free
vegan
keto-friendly
gmo free
dairy / soy / nut free
made in the usa
woman-owned
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sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
It’s a universal truth that when you look good, you feel good and when you feel good, you do good. The Secret Ingredient™ is the key to achieving all three. Formulated with ingredients designed to elevate your best self, this daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.
look good
by using vitamins a, c, d3, e,
biotin, sodium and hyaluronic acid to support healthy hair, skin, and nails.
feel good
by using l-theanine, thiamine hcl (b1) to help support elevated mood, mental clarity, focus, + productivity.
do good
the secret to iconic beauty is hidden in your daily routine. dream big. start small. but most of all start.
tsi decaf benefits
the secret ingredient™ is a revolutionary approach to iconic beauty that works from the inside out to help you look good, feel good and do good.
The Secret Ingredient™ is more than just a beauty elixir, more than a nootropic, and more than an essential vitamin blend, but rather a first-of-its-kind blend of all three.
Where most drink mixes on the market work to enhance healthy hair and nails or youthful, hydrated skin or elevate mood or promote productivity or focus or support cognitive function, The Secret Ingredient™ actively works to promote them all in one revolutionary elixir.
key ingredients
essential vitamin blend
including potent antioxidant vitamins A, C, D3 and E - vital for health, immunity and well-being. *Vitamin A also works to amplify the benefits of hyaluronic acid.
hyaluronic acid
This beauty must-have helps keep your skin moisturized, increases elasticity and encourages healthier soft tissues. It also works with the body’s natural collagen production to support glowing, hydrated, more youthful skin.
biotin
Supports your metabolism by helping the body convert food into energy while boosting healthier and stronger hair, skin, and nails.
thiamine hcl b1
helps to turn food into energy to keep the nervous system healthy.
l-theanine
supports mental alertness, focus and mood.*
explore more of
the secret ingredient decaf
the secret ingredient™ is specifically designed for those who are looking for an all-in-one solution to help take their beauty, mood, focus and productivity to the next level when it comes to how they look on the outside and feel on the inside.
the secret ingredient decaf
is for you if:
✦ You’re looking for a simple, yet delicious addition to your beauty routine.
✦ You’d like extra focus, clarity and creativity to help you crush your to-do list.
✦ You’re seeking a mood boost while embracing your own personal journey.
fun facts + science-y things
tsi is packed full
of antioxidants
what are those you ask? picture them as miniature bouncers, and you are the headliner at the club, and a whole bunch of people who are not on the list are trying to get in (free radicals), antioxidants keep those uninvited guests out of your body. let’s party.
feeling moody?
moods may not be as strong as emotions, but they have power to impact your motivation, decision-making, social interactions and attention span. which is why we've packed the secret ingredient with l-theanine and thiamine hcl (b1) to elevate your mood and give you the power to make every day your best.
sparkles + plants
for your brain
there is evidence of the use of plants to influence mood and cognition dating back more than 10,000 years ago. so while we’d like to claim we’ve created a new way to take care of your brain, we’ve really just dressed her up all fancy to take her out on a night on the town.
United StatesDelicious!
Amazing product! I love the glitter as soon as you shake it. I am sensitive to caffeine so the decaf was the perfect amount of caffeine. The taste was wonderful. I love the fact that you can taste the flavor and it’s not overwhelming at the same time. Definitely buying
United StatesMy new go-to decaf drink!
I love taking care of my body and feeling good and the secret ingredient, especially the essential vitamins blend it contains, helps me do that. All the other amazing stacked benefits of drinking this product feel like cherries on top. Honestly, this is the best and my new go-to decaf drink! Not only is it refreshing and easy to mix into my water, but also the edible glitter sparkles so beautifully and the pigmented pink powder gives me an immediate mood boost.
United StatesGlam and delicious!
Tried the secret ingredient and was blown away by how delicious it is. Not too sweet but great strawberry lemonade flavor, and I definitely noticed a little energy boost. As an extra bonus it's so cute with a gorgeous pink color and it shimmers, living for the Barbie vibes!
United StatesThis drink is ICONICALLY FABULOUS!
She is beauty, she is grace & she has an amazing taste!! The flavor is spot on and not too overpowering, I love that I can get creative & mix it not just in my water, but in some of my other favorite drinks too! & on top of everything this magic potion makes you sparkle inside & out (literally)! I can’t wait to try the caffeinated version next
United StatesI'M SO HAPPY THIS EXIST!
This elixir tastes really good! I have tried other elixir's in the past and this one is on the top of my list. Not only does it taste good but it has the prettiest packaging ever!!!
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