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treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

the secret ingredient

nootropic boosted beauty elixir

31 Reviews

140mg of caffeine + 200mg of l-theanine

it’s a universal truth that when you look good, you feel good and when you feel good, you do good. the secret ingredient™ is the key to achieving all three. formulated with ingredients designed to elevate your best self, this caffeinated daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.

GOOD TO KNOW

low calorie

sugar free

fat free

vegan

keto-friendly

gmo free

dairy / soy / nut free

made in the usa

woman-owned

1

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sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

sugar-free

only 10 calories

mood + productivity boost*

It’s a universal truth that when you look good, you feel good and when you feel good, you do good. The Secret Ingredient™ is the key to achieving all three. Formulated with ingredients designed to elevate your best self, this daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.

look good

by using vitamins a, c, d3, e,
biotin, sodium and hyaluronic acid to support healthy hair, skin, and nails.

feel good

by using l-theanine, thiamine hcl (b1) to help support elevated mood, mental clarity, focus, + productivity.

do good

the secret to iconic beauty is hidden in your daily routine. dream big. start small. but most of all start.

tsi benefits

the secret ingredient™ is a revolutionary approach to iconic beauty that works from the inside out to help you look good, feel good and do good.

the secret ingredient™ is more than just a beauty elixir, more than a nootropic, more than an energy drink, and more than an essential vitamin blend, but rather a first-of-its-kind blend of all four.

 where most drink mixes on the market work to enhance healthy hair and nails or youthful, hydrated skin or elevate mood or energy levels or promote productivity or focus or support cognitive function, the secret ingredient™ actively works to promote them all in one revolutionary elixir.

Key Ingredients

key ingredients

explore more of the secret ingredient

explore more of
the secret ingredient

the secret ingredient™ is specifically designed for those who are looking for an all-in-one solution to help take their beauty, mood, focus and productivity to the next level when it comes to how they look on the outside and feel on the inside.

the secret ingredient
is for you if:

✦ You’re looking for a simple, yet delicious addition to your beauty routine.

✦ You’d like extra focus, clarity and creativity to help you crush your to-do list.


✦ You’re seeking a boost in positive energy while embracing your own personal journey.

the secret ingredientis for you

fun facts + science-y things

tsi is packed full
of antioxidants

what are those you ask? picture them as miniature bouncers, and you are the headliner at the club, and a whole bunch of people who are not on the list are trying to get in (free radicals), antioxidants keep those uninvited guests out of your body. let’s party.

caffeine can increase your athletic ability by 3%

aside from telling your brain it's not tired, caffeine increases the amount of calcium released inside our muscles, enabling them to work harder. we see you pilates…and we aren’t afraid.

sparkles + plants
for your brain

there is evidence of the use of plants to influence mood and cognition dating back more than 10,000 years ago. so while we’d like to claim we’ve created a new way to take care of your brain, we’ve really just dressed her up all fancy to take her out on a night on the town.

Customer Reviews
5.0 Based on 31 Reviews
5 ★
100% 
31
4 ★
0% 
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0% 
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Filter Reviews:
LA
10/23/2023
Lisa A.
United States United States
I recommend this product

Secret Ingredient

I like the taste and that it is easy on my sensitive stomach. I also like the energy it gives me throughout the day. My favorite way to drink it is nice a cold.

MM
10/03/2023
Michelle M.
United States United States
I recommend this product

Love Iconic Beauty

I do not have enough water intake. I’ve tried many types of flavors to put in my water. They were all too sweet With Iconicbeauty. I’m getting all the healthy essentials and it taste amazing. Thank you for this amazing product. I’m hooked.

M
09/12/2023
Meraiah
United States United States
I recommend this product

YOU NEED FOR YOUR MORNING ROUTINE

I've been drinking TSE for a month as my morning drink and it's truly elevated my routine. Not only is a great pre-workout but it's also been so good for my skin and hair. It definitely helps that it's so pretty I genuinely look forward to SEEING it everyday. Highly recommend for anyone who drinks caffeine already but especially if you're that girl getting her life together

SW
09/04/2023
Stacey W.
United States United States
I recommend this product

Pretty and authentic

Flavor was not too strong. Gave me focus and vitamins. No crash. I have recommended this product to everyone around me. The color is so pretty and mesmerizing. Waiting on additional flavors!!!

VB
08/25/2023
Vanessa B.
United States United States
I recommend this product

Treat Yourself!!!!

I look forward to my daily dose of the secret ingredient. Its perfectly flavored, not too sweet and packed with so many more benefits then just drinking water. I make it in a wine glass because it deserves to be displayed. My favorite!

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