✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
✨ treat yourself. free shipping on orders over $50. ✨
the secret ingredient
nootropic boosted beauty elixir
140mg of caffeine + 200mg of l-theanine
it’s a universal truth that when you look good, you feel good and when you feel good, you do good. the secret ingredient™ is the key to achieving all three. formulated with ingredients designed to elevate your best self, this caffeinated daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.
what we stand for
founded with the spirit of elevating your best self, iconic beauty was established to help you look good, feel good, and do good, so you can be an icon that inspires and supports others to be the brightest versions of themselves, too.
how to use
mix 1 packet into 12 - 16 oz of water, treat yourself. recommended for daily use.
ingredients
natural flavors, maltodextrin, citric acid, edible glitter (mica-based pearlescent, dextrose, red 3, red 40, blue 1, 2), l-theanine, caffeine, ascorbic acid (vitamin c), hylauronic acid, sucralose, beet juice powder, silica dioxide, sodium (sodium chloride), vitamin d3 (cholecalciferol), vitamin e (dl-alpha tocopheryl acetate), vitamin a (1% beta-carotene), biotin (1% active), thiamine hcl (thiamine dydrochloride) b1
GOOD TO KNOW
low calorie
sugar free
fat free
vegan
keto-friendly
gmo free
dairy / soy / nut free
made in the usa
woman-owned
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sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
sugar-free
only 10 calories
mood + productivity boost*
It’s a universal truth that when you look good, you feel good and when you feel good, you do good. The Secret Ingredient™ is the key to achieving all three. Formulated with ingredients designed to elevate your best self, this daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.
look good
by using vitamins a, c, d3, e,
biotin, sodium and hyaluronic acid to support healthy hair, skin, and nails.
feel good
by using l-theanine, thiamine hcl (b1) to help support elevated mood, mental clarity, focus, + productivity.
do good
the secret to iconic beauty is hidden in your daily routine. dream big. start small. but most of all start.
tsi benefits
the secret ingredient™ is a revolutionary approach to iconic beauty that works from the inside out to help you look good, feel good and do good.
the secret ingredient™ is more than just a beauty elixir, more than a nootropic, more than an energy drink, and more than an essential vitamin blend, but rather a first-of-its-kind blend of all four.
where most drink mixes on the market work to enhance healthy hair and nails or youthful, hydrated skin or elevate mood or energy levels or promote productivity or focus or support cognitive function, the secret ingredient™ actively works to promote them all in one revolutionary elixir.
key ingredients
essential vitamin blend
including potent antioxidant vitamins A, C, D3 and E - vital for health, immunity and well-being. *Vitamin A also works to amplify the benefits of hyaluronic acid.
hyaluronic acid
This beauty must-have helps keep your skin moisturized, increases elasticity and encourages healthier soft tissues. It also works with the body’s natural collagen production to support glowing, hydrated, more youthful skin.
140 mg of natural caffeine
Sourced from green tea this ingredient works to enhance energy levels so you can avoid an afternoon crash and stay productive, longer. Synergizes with L-Theanine to promote increased cognitive functions for a clearer, healthier and happier mind.
biotin
Supports your metabolism by helping the body convert food into energy while boosting healthier and stronger hair, skin, and nails.
thiamine hcl b1
helps to turn food into energy to keep the nervous system healthy.
l-theanine
supports mental alertness, focus and mood.*
explore more of
the secret ingredient
the secret ingredient™ is specifically designed for those who are looking for an all-in-one solution to help take their beauty, mood, focus and productivity to the next level when it comes to how they look on the outside and feel on the inside.
the secret ingredient
is for you if:
✦ You’re looking for a simple, yet delicious addition to your beauty routine.
✦ You’d like extra focus, clarity and creativity to help you crush your to-do list.
✦ You’re seeking a boost in positive energy while embracing your own personal journey.
fun facts + science-y things
tsi is packed full
of antioxidants
what are those you ask? picture them as miniature bouncers, and you are the headliner at the club, and a whole bunch of people who are not on the list are trying to get in (free radicals), antioxidants keep those uninvited guests out of your body. let’s party.
caffeine can increase your athletic ability by 3%
aside from telling your brain it's not tired, caffeine increases the amount of calcium released inside our muscles, enabling them to work harder. we see you pilates…and we aren’t afraid.
sparkles + plants
for your brain
there is evidence of the use of plants to influence mood and cognition dating back more than 10,000 years ago. so while we’d like to claim we’ve created a new way to take care of your brain, we’ve really just dressed her up all fancy to take her out on a night on the town.
United StatesSecret Ingredient
I like the taste and that it is easy on my sensitive stomach. I also like the energy it gives me throughout the day. My favorite way to drink it is nice a cold.
United StatesLove Iconic Beauty
I do not have enough water intake. I’ve tried many types of flavors to put in my water. They were all too sweet With Iconicbeauty. I’m getting all the healthy essentials and it taste amazing. Thank you for this amazing product. I’m hooked.
United StatesYOU NEED FOR YOUR MORNING ROUTINE
I've been drinking TSE for a month as my morning drink and it's truly elevated my routine. Not only is a great pre-workout but it's also been so good for my skin and hair. It definitely helps that it's so pretty I genuinely look forward to SEEING it everyday. Highly recommend for anyone who drinks caffeine already but especially if you're that girl getting her life together
United StatesPretty and authentic
Flavor was not too strong. Gave me focus and vitamins. No crash. I have recommended this product to everyone around me. The color is so pretty and mesmerizing. Waiting on additional flavors!!!
United StatesTreat Yourself!!!!
I look forward to my daily dose of the secret ingredient. Its perfectly flavored, not too sweet and packed with so many more benefits then just drinking water. I make it in a wine glass because it deserves to be displayed. My favorite!
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