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treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

treat yourself. free shipping on orders over $50.

Beauty products and a tiara on a pink satin background.

iconic beauty pageant 2025

Experience the world’s first dynamic heel-hugging technology—built for pain relief, designed for life.

Various shoe designs and sketches with a man holding a shoe.

you could be the next iconic beauty title holder!

Welcome! I’m Bret Rasmussen, Founder and CEO at KURU.

This four-day experience blends seminars, exclusive training, networking, and unforgettable parties and galas, all culminating in a pageant that celebrates the elegance and empowerment of today’s most iconic beauties!

About the Pageant + Events

This four-day experience blends seminars, exclusive training, networking, and unforgettable parties and galas, all culminating in a pageant that celebrates the elegance and empowerment of today’s most iconic beauties!

Learn More

Networking Parties

We are free from chemicals, preservatives, fillers, and artificial flavorings. Always vegan and cruelty-free.

Workshops

We use advanced extraction and concentration methods to deliver the most potent ingredients for maximum health benefits.

Responsible

We source from trusted suppliers who have been carefully vetted to meet our ethical and sustainability standards.

Modern restaurant interior with stylish seating and a central bar, featuring large windows and decorative lighting. 'The Durango' text overlay.

The Location / Hotel

Sustainability is about improving the world around us—creating opportunities and leaving a legacy for our children. All of us have the power to effect social and environmental change. Through KURU Cares, you can take a small step to help improve our world.

Help us make a difference. Simply register your purchase and select your charity of choice. Now that’s empowering!

sign up + join the party!

get exclusive access to our iconic beauty world including exclusive content, self love tips & tricks, new product launches & more!

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