the secret ingredient
STAR INGREDIENT: + 140mg of caffeine and + 200mg of l-theanine
it’s a universal truth that when you look good, you feel good and when you feel good, you do good. the secret ingredient™ is the key to achieving all three. formulated with ingredients designed to elevate your best self, this caffeinated daily drink mix was created with love to enhance your hair, skin and nails, inspire and empower you to chase after your biggest, wildest dreams and give back to the causes that are important to you.
founded with the spirit of elevating your best self, iconic beauty was established to help you look good, feel good, and do good, so you can be an icon that inspires and supports others to be the brightest versions of themselves, too.