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The idea of Iconic Beauty came from my drive to break the mold and it has taken a lot to get Iconic Beauty where it is today.

On my end, it has been an endless cycle of creating and recreating my business plan (multiple times) because what I originally thought Iconic Beauty was, isn’t what it really is, or what it should be. Iconic Beauty is not a beauty pageant. It’s not a modeling agency. It’s not a clothing line. It’s not a competition. None of those things are good enough to be what Iconic Beauty is. So I changed plans a LOT since the original 2015 Competition. And after I had a more clear vision on what I was going after, I hired some really incredible people to help me bring my idea to life.

Iconic Beauty is not just telling people that it’s okay to have a past as long as you don’t stay there; as long as you’re willing to create a new future for yourself. It’s not just telling people that it’s okay to have tattoos and piercings or be any body size or ethnicity. It’s not just telling people that you don’t have to have a high GPA or degree in order to be successful. It’s not just telling people that you can transform your dream into your reality. We are PROVING it. We are raising the bar, changing lives, breaking the mold and getting ready to live our dreams! And we are doing it in an environment where it’s safe to do so. It’s safe to share our dreams with each other without feeling silly or judged. It’s safe to be ourselves because we care so much about each other that we like each other’s quirks and what other people would look at as “flaws”. We are safe with each other because there’s no such thing as “impossible”.

So, it is my pleasure and such an honor to introduce to you the NEW Iconic Beauty. Where dreams come true, friendships are made, success is ignited and anything is possible. Welcome to Iconic Beauty.

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